Last month, there were hints of a potential merger with Sydney-based InvestSense, a company founded in 2014, which has now come to fruition. In this venture, InvestSense's directors, Jonathan Tolub, Jonathan Ramsay, Fil Andronaco, and Paul Carrington, will take on roles as partners, committing long-term to the enterprise without altering existing client portfolio management unless new adviser benefits are introduced.
Completion of this merger, expected by Q3 2025, aligns with BetaShares' understanding of the favourable growth climate within Australia's financial advice sector, as monitored by the Institute of Managed Account Professionals (IMAP), with managed account assets reaching $232.7 billion by late 2024. This positive trajectory is supported by increasing demand for financial advice, the rising popularity of ETFs, expanding private market investments, and transitions within the superannuation sector.
According to Alex Vynokur, CEO of BetaShares, Trellia Wealth Partners is about more than just merging capabilities; it represents an opportunity to enhance the impact financial advisers have in guiding Australians toward their financial goals. He points out the merger aims to support advisers with innovative partnerships and top-tier investment strategies.
Meanwhile, Jonathan Tolub from InvestSense highlighted the decade-long success of their portfolio solutions in aiding advice practices. He emphasized the complementary nature of the merger, underscoring the aligned mission in fostering client-centric solutions. Trellia Wealth Partners will offer advisers robust investment solutions paired with exceptional support and expertise to aid client development.
Looking ahead, this formation marks a significant milestone in the managed account landscape, promising an enriched array of services to financial advisers and their clients across Australia.
