The surge in interest is indicative of the growing popularity of personal watercraft (PWC) among Australian consumers. Sea-Doo's ability to capitalize on seasonal demand has solidified its position at the forefront of the market.
Yamaha retained the second position with an 8.2% search share, experiencing a slight decline from the previous quarter. Despite this, Yamaha continues to dominate the outboard motor category, demonstrating consistent performance throughout the year.
Mercury Marine held the third spot with a 6.5% search share, maintaining a steady presence in the market. The brand's focus on quality and innovation has contributed to its enduring appeal among marine enthusiasts.
For prospective boat buyers and marine finance seekers, these market trends offer valuable insights into brand popularity and consumer preferences. Understanding the dynamics of the marine industry can aid in making informed decisions when selecting watercraft and exploring financing options.
As the marine market continues to evolve, staying abreast of brand performance and industry developments will be essential for consumers and industry stakeholders alike.
Published: Saturday 21st February, 2026
Please Note: If this information affects you or is relevant to your circumstances, seek advice from a licensed professional.
