ASIC's primary concern centers on finfluencers who present themselves as trading experts and promote complex, high-risk investment products such as contracts for difference (CFDs) and over-the-counter (OTC) derivatives. These promotions often feature images of luxury lifestyles, implying high investment success rates, which can mislead consumers.
Commissioner Alan Kirkland emphasized the importance of distinguishing between entertainment and factual financial advice. He cautioned that popularity on social media does not equate to credibility and urged consumers to verify the credentials of individuals offering financial advice.
To assist consumers, ASIC provides a professional registers search tool, enabling individuals to confirm the licensing status of financial advisors. This resource is crucial for ensuring that the advice received is from qualified and authorized professionals.
ASIC's crackdown underscores the necessity for consumers to exercise caution when engaging with financial content on social media. It also serves as a reminder for content creators to adhere strictly to regulatory requirements to avoid legal repercussions.
Published: Tuesday 10th February, 2026
Please Note: If this information affects you or is relevant to your circumstances, seek advice from a licensed professional.
