The forthcoming platform, set to launch in the latter half of 2025, has been crafted to address the specific requirements of wholesale investors. According to Netwealth, it promises enhanced features such as advanced capabilities, exclusive branding, and a distinctive service experience. This initiative aligns with the burgeoning trend of wholesale investment within Australia, with around $2 trillion in investable wealth influencing market offerings.
Specifically designed for wholesale advisers and wealth managers, the platform will introduce a suite of new services that include:
- A streamlined fee structure, allowing adviser-controlled fee flexibility and asset-specific adjustments.
- Customised reporting tools facilitating detailed analysis and transparency.
- A broader array of investment options providing access to unique products like domestic and international funds.
- Exclusive branding and white-label options for licensees and advice groups, covering product documentation and client portals.
Netwealth's CEO and managing director, Matt Heine, has described this initiative as a "platform for growth," emphasising its strategic role in fostering sophistication, flexibility, and scale for clients and partners. By delivering this tailored solution, Netwealth aims to fuel its own growth alongside that of its clientele.
While access to the UHNW platform is restricted to clients meeting Netwealth’s wholesale investor criteria, this move is indicative of a wider trend within the industry. Advisers are increasingly targeting clients with more personalised investment strategies, thereby shifting focus from traditional accumulation-based funds to those prioritising savings during the decumulation phase of retirement.
Furthermore, the influx of foreign capital—predominantly from the United States—into Australia's financial advice market is accelerating this shift. It is enabling firms to diversify and expand their tailored offerings, hence broadening the investment horizon for a more varied clientele.
