The increasing popularity of ETFs stems from their affordability and the attractive variety of investment options they offer. In a statement, Alex Zaika, CEO of Global X ETFs, highlighted the record $19.2 billion inflow into ETFs up to May 2025, noting how this has contributed significantly to their growth and appeal. Since entering the Australian market less than three years ago, Global X has introduced investors to key themes such as AI, cybersecurity, and Chinese technology through a range of offerings like DRGN, SEMI, BUGG, GXAI, and DTEC.

This uptick underscores a notable shift away from expensive unlisted funds toward low-cost index investments. Zaika pointed out that while Global X holds 4% of the ETF market share by AUM, it represents 8% of the market by turnover, underscoring the dynamic participation of its investors.

Zaika asserts that the consistent underperformance of most active managers against benchmarks, as indicated by S&P data, is prompting investors to opt for ETFs. This shift is expected to persist into 2025 and 2026, reflecting a growing demand for affordable alternatives to high-cost unlisted managed funds. The migration towards ETFs is anticipated to lower overall fees within the industry, benefitting investors but challenging for high-cost fund managers.

As Australians continue to prioritize cost-effective investment strategies, the ETF market showcases the broader trend of investors seeking efficient avenues to enhance their portfolios, making significant strides in the financial landscape.