The campaign aligns with Destination NSW's 'Feel New' brand, focusing on sustainable growth of regional visitor economies. Early results show a 250% increase in website traffic for CCIA NSW, indicating strong public interest.
Recent data from Tourism Research Australia highlights NSW as the leading destination for domestic overnight caravan and camping visitors, reinforcing the campaign's potential impact on regional tourism.
In summary, the 'Feel More, Live More' campaign represents a strategic effort to boost caravan tourism in NSW, supporting local economies and encouraging Australians to explore the state's diverse holiday parks throughout the year.
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