Consumers can enter the competition by purchasing a new recreational vehicle (RV) or accessories, having their current RV serviced or repaired at a participating dealer, or attending an industry-run caravan camping show. The 2024 campaign saw over 28,000 entries and more than 10,000 recorded purchases, highlighting its success in driving industry engagement.
To maximize the promotion's reach in 2025, the Caravan Industry Association of Australia is investing in a comprehensive national marketing campaign. This includes paid digital media, public relations efforts, collaborative marketing activations, and direct communications with over 700,000 consumers through social media and email databases.
The promotion will run from February to June 2025, strategically timed to coincide with major industry-run caravan camping shows across the country. This initiative not only incentivizes consumer participation but also supports industry businesses by driving traffic to dealers, repairers, and events.
For caravan enthusiasts and potential buyers, 'Caravan to a Million' presents an exciting opportunity to engage with the industry, explore new products and services, and potentially win a life-changing prize. For businesses, it offers a platform to showcase their offerings and connect with a broader audience.
