Breaking down the sales by category:
- Off-highway vehicles (OHVs) saw a 4.3% decline, accounting for 15.3% of total sales.
- Off-road motorcycles experienced a slight decrease of 0.7%, representing 41.2% of sales.
- Road bike sales dropped by 3.8%, making up 37.8% of the market.
- In contrast, scooter sales increased by 4.6%, comprising 5.7% of all motorcycle sales.
Yamaha maintained its position as the top-selling brand during this period, followed by Honda, Kawasaki, and KTM. The top three brands have all maintained positive results year-to-date.
FCAI Chief Executive Tony Weber commented on the figures, stating that motorcycles are often a discretionary purchase, and in the current environment of high living costs and interest rates, many Australians are understandably more cautious with their spending. He added that while there is a slight softening across all categories in the wake of current economic conditions, enthusiasm among Australian riders is expected to return as conditions stabilize and potentially ease.
For consumers considering motorcycle purchases, this market downturn may present opportunities. Dealers might offer competitive financing options and promotions to stimulate sales. Prospective buyers are encouraged to explore various financing solutions, including loans tailored for motorcycles, to find terms that suit their financial situations.
In summary, while the Australian motorcycle market has faced a slight decline in sales during the first three quarters of 2025, the industry remains resilient. With strategic financing options and potential market adjustments, both consumers and manufacturers can navigate these economic challenges effectively.
