The study, conducted through interviews and extensive research, found an unclear picture of the channels used, which generally include financial advisors, wealth managers, accountants, and brokers. The authors mentioned anecdotal evidence of brokers receiving introduction fees for steering clients into private credit funds, which could indicate potential conflicts of interest.

As retail demand for private credit rises, driven in part by the $40 billion maturing bank hybrid market, the urgency to understand these advisory flows is paramount. The researchers suggested that ASIC should work towards a clearer understanding of these processes, which could offer insights into the knowledge and capabilities of advisors recommending private credit investments to retail investors.

Notably, the report raises questions about the ability of retail investors to fully comprehend the complexities and risks associated with private credit investments based on the information currently available to them. Williams and Timbs emphasised the need for improved oversight and operational transparency, particularly where retail investment intersects with real estate private credit, due to heightened risks.

The report also highlighted that advisers and research houses wield substantial influence over both retail and wholesale investment flows, underscoring the need for independent research and public analysis. This would enhance transparency and improve sectoral education.

In a related move, ASIC recently identified deficiencies in the target market determinations of three private credit funds available to retail investors. Interim stop orders were issued following concerns about unsuitable portfolio allocations and unclear investment time frames.

Furthermore, there are rising apprehensions regarding the influx of newer, less-established fund managers and the subsequent opacity of their offerings. Despite these issues, the report recognises that private credit plays a significant role in the Australian economy, provided it is executed correctly.

The report outlines several critical areas for improvement: conflicts of interest prevalent in fee structures and related party transactions, opaque remuneration practices, inconsistent valuations, and ambiguous terminology in private credit offerings. Addressing these concerns is essential for enhancing investor protection and ensuring the integrity of the private credit market.