Among the critics is Olivia Gardener, a 28-year-old member of AustralianSuper, who expressed her disappointment and frustration over the fund's decision to invest in Whitehaven Coal. Gardener had chosen AustralianSuper based on its advertised commitment to sustainability and sees this investment as a profound betrayal. She emphasised that many members rely on these funds to adhere to their sustainability promises and are likely to hold them accountable for such actions.

Market Forces, an advocacy group focusing on shareholder responsibility and clean energy finance, has condemned AustralianSuper’s decision. The organisation's CEO, Will van de Pol, criticised the investment as sending the wrong signals about the necessity of transitioning from fossil fuels to renewable energy. He urged that investment decisions like that of AustralianSuper's undermine Australia's climate commitments and exacerbate environmental challenges.

Academic voices have also weighed in, with Australian National University climate scientist Professor Sarah Perkins-Kirkpatrick questioning the logic behind investing in fossil fuels while aiming for net zero emissions targets. She highlighted the disparity between coal investments and the urgency of addressing climate change.

Looking ahead, Whitehaven Coal plans on expanding its operations, aiming to increase coal production by over 80% by the mid-2030s. Environmentalists warn that such expansions, including projects like the Winchester South mine, will significantly contribute to carbon emissions. Market Forces highlighted that these projects are misaligned with global climate goals and could have profound impacts on future generations. The organisation has voiced serious concerns over the super fund's investment strategy that contradicts the Paris climate agreement objectives.

Countering criticism, AustralianSuper maintains its commitment to a net zero 2050 target. The fund spokesperson stated that the energy transition may not follow a linear path, and the fund routinely reassesses investments to ensure value for its members. AustralianSuper offers multiple investment options for members to align their personal values with their financial goals.

In the broader context, this controversy spotlights the tension between financial performance and environmental responsibility that many funds face today. It also highlights the increasing demand from consumers for sustainable investment practices that genuinely contribute to reducing environmental impacts.