This initiative aims to deliver personalised financial advice at scale, addressing what UniSuper refers to as the “missing middle” of its membership—those with straightforward financial needs but lacking access to expert advice. Members can access this service via the MemberOnline Portal or the UniSuper mobile app. Initially focusing on investment advice, it will later expand to encompass contributions, insurance, and pension strategies.
The digital advice system will harness the expertise of UniSuper’s education, guidance, and advisory teams. It will guide members through a personalized journey based on their inputs, culminating in tailored financial recommendations. Importantly, the advice can be executed directly through the platform, with the option to contact UniSuper advisors if further support is needed, sometimes at no additional cost.
By partnering with Ignition Advice, UniSuper seeks to bridge the “advice gap”. Ignition Advice CEO Terry Donohoe praised the partnership as a significant stride in delivering accessible financial guidance, asserting UniSuper's role as a global leader in the superannuation sector.
This initiative follows similar digital advice offerings introduced by other major players. Earlier this month, AMP introduced its Retirement Health Check service, which provides members with no-fee retirement advice to navigate superannuation and retirement complexities. Meanwhile, Colonial First State rolled out a digital advice tool created by Otivo for CFS FirstChoice members at an annual cost of $88, addressing investment, strategy, and insurance questions.
The growing trend of digital financial advisories highlights an industry shift towards more accessible, user-friendly platforms tailored to meet varied member needs across the retirement landscape in Australia.
