This shift underscores CBA's focus on enhancing profitability by reducing reliance on third-party brokers. The bank has noted that loans originated through brokers are approximately 20% to 30% less profitable compared to those secured via its own channels. Consequently, the proportion of broker-originated loans has decreased to 32% in the recent quarter, down from 34% in the previous financial year.
Other major banks are also adjusting their strategies in response to market dynamics. National Australia Bank (NAB) reported that 41% of its home loans were written through proprietary channels in the 2025 financial year, up from 38% the previous year. This trend indicates a broader industry movement towards direct lending, aiming to improve margins and customer relationships.
For consumers, this shift may lead to more direct interactions with banks when seeking home loans. While this could streamline the application process and potentially offer more tailored products, it also highlights the importance of thorough research and comparison to ensure the best financial outcomes.
As the mortgage market continues to evolve, staying informed about these strategic shifts is crucial for both consumers and industry professionals. Understanding the implications of direct versus broker-originated loans can aid in making informed decisions aligned with individual financial goals.
Please Note: If this information affects you or is relevant to your circumstances, seek advice from a licensed professional.
