The 'Targeted Support' framework will enable financial firms to offer tailored financial actions to consumers, particularly those with undiversified portfolios or idle cash reserves. The advice will be directed at consumer groups rather than individuals, ensuring fairness and alignment with customers' best interests. This approach aims to bridge the gap for the significant portion of the population managing finances without professional assistance.
The FCA anticipates that approximately 18 million people will benefit from this initiative over the next decade. To safeguard against fraud, the framework includes strict authorization and supervision of participating firms. Consumers are encouraged to use the FCA Firm Checker to verify the credentials of financial service providers.
Industry experts have welcomed the initiative, viewing it as a substantial step toward enhancing financial literacy and improving long-term financial security for savers and retirees. Firms can apply for authorization starting in March 2026, pending government approval of the plan.
Published: Monday 15th December, 2025
Please Note: If this information affects you or is relevant to your circumstances, seek advice from a licensed professional.
