During a recent address at the Australasian Consumer Law Roundtable in Melbourne, ASIC Commissioner Alan Kirkland highlighted the unique risks inherent in financial services. He pointed out that excluding this sector from the reforms could create regulatory gaps, leaving consumers vulnerable to unfair practices.

Kirkland emphasized the necessity of this reform to address practices that result in substantial consumer harm and to bridge the widening gap between the fair outcomes consumers expect and the current legal provisions. He identified several characteristics of financial services that make them particularly susceptible to unfair practices, including their complexity and the significant impact they have on consumers' financial well-being.

By advocating for the inclusion of financial services in the proposed reforms, ASIC aims to ensure a more comprehensive regulatory framework that effectively protects consumers across all sectors. This move aligns with the broader objective of fostering a fair and transparent financial marketplace in Australia.

For consumers, this development signifies a potential strengthening of protections against unfair practices in financial services. It also highlights the importance of staying informed about regulatory changes and understanding one's rights when engaging with financial products and services.