In the advised insurance market, which involves products offered through financial advisors, life premiums decreased by 5% year-on-year. Income protection premiums also reduced by 7% and 5% for 30-day and 90-day waiting periods, respectively. These declines suggest a broader trend of decreasing premium rates in the Australian insurance sector.
Several factors may contribute to this downward trend:
- Increased competition among insurers leading to more competitive pricing.
- Improved risk assessment and underwriting processes.
- Regulatory changes influencing product structures and pricing.
For consumers, this trend presents an opportunity to review existing policies and potentially secure more favorable terms. It's advisable to consult with financial advisors to understand how these market changes may impact individual insurance needs and to ensure that coverage remains adequate and cost-effective.
Insurers are encouraged to continue prioritizing value, innovation, and efficiency to remain competitive and consumer-focused in a rapidly evolving market.
Published: Tuesday 3rd February, 2026
Please Note: If this information affects you or is relevant to your circumstances, seek advice from a licensed professional.
